Insights give meaning to ideas, strategy, campaigns, and content that can change consumer’s perception of a brand.
The consumer-centric strategic communications approach combined with insightful content helps brands build long-term relationships with consumers and prospects.
Original blog post written by Iva Grigorova, Managing Director of MSL Sofia and Director PR Business of Publicis Groupe Bulgaria, appears on MSLGroup's blog section.
MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. It focuses on building influence to deliver a meaningful impact on business and the world. MSL is a global collective of modern communicators who are building the brands and leaders of tomorrow. Our business is making our clients – of all shapes and sizes – more influential. And our passion is shaping and evolving – with every step we take – the public relations industry and what we can accomplish.
MSL Sofia is the PR arm of Publicis Groupe Bulgaria, one of the largest and leading groups on the market.
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