Speaking of Influence and Impact

Speaking of Influence and Impact

Insights give meaning to ideas, strategy, campaigns, and content that can change consumer’s perception of a brand.

The consumer-centric strategic communications approach combined with insightful content helps brands build long-term relationships with consumers and prospects.

Original blog post written by Iva Grigorova, Managing Director of MSL Sofia and Director PR Business of Publicis Groupe Bulgaria, appears on MSLGroup's blog section.

 

MSL Sofia
About MSL Sofia

MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. It provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. 

MSL Sofia is the PR arm in Publicis Groupe, one of the largest communication groups in Bulgaria, organized in the Power of One country model. 


MSL Sofia
118 Bulgaria Blvd, Abacus Business Center, Fl. 5
1618 Sofia, Bulgaria