{
    "title": "\u041f\u0430\u0432\u043b\u0438\u043d\u0430 \u0414\u0438\u043d\u0435\u0432\u0430 \u0441\u0435 \u043f\u0440\u0438\u0441\u044a\u0435\u0434\u0438\u043d\u044f\u0432\u0430 \u043a\u044a\u043c \u0423\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u043d\u0438\u044f \u0441\u044a\u0432\u0435\u0442 \u043d\u0430 \u0424\u042c\u041e\u041d\u0418\u041a\u0421 \u0424\u0430\u0440\u043c\u0430 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f",
    "modified_at": "2026-05-11 11:10:30",
    "published_at": "2026-05-11 11:10:00",
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    "short_url": "http://prez.ly/K0Gd",
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    "body": "<p>\u0424\u042c\u041e\u041d\u0418\u041a\u0421 \u0424\u0430\u0440\u043c\u0430 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u043e\u0431\u044f\u0432\u044f\u0432\u0430 \u043d\u0430\u0437\u043d\u0430\u0447\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u041f\u0430\u0432\u043b\u0438\u043d\u0430 \u0414\u0438\u043d\u0435\u0432\u0430 \u0432 \u0423\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u043d\u0438\u044f \u0441\u044a\u0432\u0435\u0442 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430. \u041d\u0430 \u043d\u043e\u0432\u0438\u044f \u0441\u0438 \u043f\u043e\u0441\u0442 \u0442\u044f \u0449\u0435 \u043e\u0442\u0433\u043e\u0432\u0430\u0440\u044f \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0442\u0435 \u0438 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0438\u0442\u0435 \u0434\u0435\u0439\u043d\u043e\u0441\u0442\u0438.</p><p>\u041a\u0430\u0440\u0438\u0435\u0440\u043d\u043e\u0442\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430 \u041f\u0430\u0432\u043b\u0438\u043d\u0430 \u0414\u0438\u043d\u0435\u0432\u0430 \u0432 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u043f\u0440\u0435\u0437 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 \u0441\u0435\u0434\u0435\u043c \u0433\u043e\u0434\u0438\u043d\u0438 \u0435 \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u043e \u0441\u044a\u0441 \u0437\u043d\u0430\u0447\u0438\u043c\u0438 \u043f\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0432 \u0440\u043e\u043b\u044f\u0442\u0430 \u045d \u043d\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043d\u0430 \u043e\u0442\u0434\u0435\u043b &bdquo;\u0415\u043a\u0441\u043a\u043b\u0443\u0437\u0438\u0432\u043d\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0441\u0442\u0432\u043e&ldquo;.</p><p>\u041f\u043e\u0434 \u043d\u0435\u0439\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e\u0442\u0434\u0435\u043b\u044a\u0442 \u0441\u0435 \u043f\u0440\u0435\u0432\u0440\u044a\u0449\u0430 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0434\u0432\u0438\u0433\u0430\u0442\u0435\u043b \u0437\u0430 \u0440\u0430\u0441\u0442\u0435\u0436, \u043a\u043e\u0439\u0442\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f \u0448\u0438\u0440\u043e\u043a \u0441\u043f\u0435\u043a\u0442\u044a\u0440 \u043e\u0442 \u0443\u0441\u043b\u0443\u0433\u0438 \u0437\u0430 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0441\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u043d\u0430 \u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438\u044f \u043f\u0430\u0437\u0430\u0440. \u041f\u0430\u0432\u043b\u0438\u043d\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430 \u0438 \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0438\u0446\u0438\u0440\u0430 \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0438\u043e\u0442\u043e, \u0443\u043a\u0440\u0435\u043f\u044f\u0432\u0430 \u0434\u043e\u0432\u0435\u0440\u0435\u043d\u0438\u0442\u0435 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u0430 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0438 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430 \u0441\u0438\u043b\u0435\u043d, \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432 \u0438 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0435\u043d \u0435\u043a\u0438\u043f.</p><p>\u041f\u0430\u0432\u043b\u0438\u043d\u0430 \u0414\u0438\u043d\u0435\u0432\u0430 \u043f\u0440\u0438\u0442\u0435\u0436\u0430\u0432\u0430 \u0434\u044a\u043b\u0433\u043e\u0433\u043e\u0434\u0438\u0448\u0435\u043d \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0441\u043a\u0438 \u043e\u043f\u0438\u0442 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0438\u0442\u0435 \u0434\u0435\u0439\u043d\u043e\u0441\u0442\u0438. \u0417\u0430\u0432\u044a\u0440\u0448\u0438\u043b\u0430 \u0435 \u043c\u0430\u0433\u0438\u0441\u0442\u0440\u0430\u0442\u0443\u0440\u0430 \u043f\u043e \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438 \u0438\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0432 \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430 \u0437\u0430 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0438 \u0441\u0432\u0435\u0442\u043e\u0432\u043d\u043e \u0441\u0442\u043e\u043f\u0430\u043d\u0441\u0442\u0432\u043e.</p><blockquote>&bdquo;\u0417\u0430 \u043c\u0435\u043d \u0435 \u0447\u0435\u0441\u0442 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0438\u0441\u044a\u0435\u0434\u0438\u043d\u044f \u043a\u044a\u043c \u0423\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u043d\u0438\u044f \u0441\u044a\u0432\u0435\u0442 \u043d\u0430 \u0424\u042c\u041e\u041d\u0418\u041a\u0421 \u0424\u0430\u0440\u043c\u0430 \u0438 \u0434\u0430 \u0443\u0447\u0430\u0441\u0442\u0432\u0430\u043c \u0432 \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0442\u0435 \u043f\u043e\u0441\u043e\u043a\u0438 \u0437\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u0442\u043e \u043d\u0430 \u043d\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441, \u043a\u0430\u043a\u0442\u043e \u0438 \u0432 \u0440\u0435\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043c\u0438\u0441\u0438\u044f\u0442\u0430 \u043d\u0438 \u0434\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u044f\u043c\u0435 \u0437\u0434\u0440\u0430\u0432\u0435 \u0432 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f&ldquo;, <strong>\u0441\u043f\u043e\u0434\u0435\u043b\u0438 \u041f\u0430\u0432\u043b\u0438\u043d\u0430 \u0414\u0438\u043d\u0435\u0432\u0430</strong>.</blockquote><p>\u0424\u042c\u041e\u041d\u0418\u041a\u0421 \u0424\u0430\u0440\u043c\u0430 \u0435 \u0432\u043e\u0434\u0435\u0449 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d \u0434\u043e\u0441\u0442\u0430\u0432\u0447\u0438\u043a \u043d\u0430 \u0437\u0434\u0440\u0430\u0432\u043d\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u0432 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u0441 \u0431\u043b\u0438\u0437\u043e 30 \u0433\u043e\u0434\u0438\u043d\u0438 \u043e\u043f\u0438\u0442. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u043e\u0431\u0441\u043b\u0443\u0436\u0432\u0430 \u043d\u0430\u0434 3000 \u0430\u043f\u0442\u0435\u043a\u0438 \u0438 250 \u0431\u043e\u043b\u043d\u0438\u0446\u0438 \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 20 000 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u0437\u0434\u0440\u0430\u0432\u0435\u043d \u0441\u043e\u0444\u0442\u0443\u0435\u0440. \u0424\u042c\u041e\u041d\u0418\u041a\u0421 \u0424\u0430\u0440\u043c\u0430 \u0435 \u0434\u043e\u0432\u0435\u0440\u0435\u043d \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440 \u043d\u0430 \u0432\u043e\u0434\u0435\u0449\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0438 \u0435\u043a\u0441\u043a\u043b\u0443\u0437\u0438\u0432\u0435\u043d \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b \u043d\u0430 \u0441\u0432\u0435\u0442\u043e\u0432\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u0435\u043a\u0442\u043e\u0440\u0430.</p><a href='https://cdn.uc.assets.prezly.com/4369623f-97a6-4cae-9197-02266e74538b/-/inline/no/pavlina-dineva-phoenix.png' class='release-content-attachment' id='attachment-4369623f-97a6-4cae-9197-02266e74538b' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='4369623f-97a6-4cae-9197-02266e74538b'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>Pavlina Dineva PHOENIX.png</strong>\n        <em class='release-content-attachment__subtitle'>4 MB</em>\n    </span>\n</a><a href='https://cdn.uc.assets.prezly.com/ae6203d2-8ad0-4552-8ed6-c5dfe0969e58/-/inline/no/pavlina-dinevapress-releasefinal.docx' class='release-content-attachment' id='attachment-ae6203d2-8ad0-4552-8ed6-c5dfe0969e58' data-type='attachment' 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\u0431\u0438\u0437\u043d\u0435\u0441, MSL Sofia</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:iva.grigorova@mslgroup.com\"  class=\"release-content-contact__details-list-item-link\" title=\"iva.grigorova@mslgroup.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>iva.grigorova@mslgroup.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+359 887 917 267\"  class=\"release-content-contact__details-list-item-link\" title=\"+359 887 917 267\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+359 887 917 267</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://twitter.com/MSL_Sofia\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"@MSL_Sofia\"><svg class=\"icon icon-twitter release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-twitter\"></use>\n            </svg>@MSL_Sofia</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://www.facebook.com/PublicisMSLSofia/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"PublicisMSLSofia\"><svg class=\"icon icon-facebook release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-facebook\"></use>\n            </svg>PublicisMSLSofia</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://mslcee.com/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"mslcee.com\"><svg class=\"icon icon-browser 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            "company": "MSL Sofia",
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            "email": "iva.grigorova@mslgroup.com",
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