{
    "title": "\u201e\u041e\u0442\u0431\u043e\u0440\u044a\u0442 \u043d\u0430 \u0431\u0443\u0434\u0438\u0442\u0435\u043b\u0438\u0442\u0435\u201c \u0441\u043f\u0435\u0447\u0435\u043b\u0438 \u0447\u0435\u0442\u0438\u0440\u0438 \u043d\u0430\u0433\u0440\u0430\u0434\u0438 \u043d\u0430 IAB MIXX Awards Europe 2026",
    "modified_at": "2026-10-12 11:01:58",
    "published_at": "2026-10-12 11:01:00",
    "url": "https://pressroom.msl.bg/otbort-na-buditelite-speceli-cetiri-nagradi-na-iab-mixx-awards-europe-2026",
    "short_url": "http://prez.ly/dzie",
    "culture": "bg_BG",
    "language": "BG",
    "subtitle": "\u0411\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0430\u0442\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043d\u0430 \u0444\u043e\u043d\u0434\u0430\u0446\u0438\u044f \u201e\u0417\u0430\u0435\u0434\u043d\u043e \u0432 \u0447\u0430\u0441\u201c \u0438 Publicis Groupe \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u0432\u0437\u0435 \u0442\u0440\u0438 \u0441\u0440\u0435\u0431\u044a\u0440\u043d\u0438 \u0438 \u0435\u0434\u043d\u043e \u0431\u0440\u043e\u043d\u0437\u043e\u0432\u043e \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 \u0435\u0434\u043d\u0438 \u043e\u0442 \u043d\u0430\u0439-\u043f\u0440\u0435\u0441\u0442\u0438\u0436\u043d\u0438\u0442\u0435 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438 \u043d\u0430\u0433\u0440\u0430\u0434\u0438 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430",
    "slug": "otbort-na-buditelite-speceli-cetiri-nagradi-na-iab-mixx-awards-europe-2026",
    "body": "<p style=\"text-align: justify\">\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 &bdquo;\u041e\u0442\u0431\u043e\u0440\u044a\u0442 \u043d\u0430 \u0431\u0443\u0434\u0438\u0442\u0435\u043b\u0438\u0442\u0435&ldquo; \u0441\u043f\u0435\u0447\u0435\u043b\u0438 \u0447\u0435\u0442\u0438\u0440\u0438 \u043d\u0430\u0433\u0440\u0430\u0434\u0438 \u043d\u0430 IAB MIXX Awards Europe 2026, \u0435\u0434\u043d\u0438 \u043e\u0442 \u043d\u0430\u0439-\u043f\u0440\u0435\u0441\u0442\u0438\u0436\u043d\u0438\u0442\u0435 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438 \u043e\u0442\u043b\u0438\u0447\u0438\u044f \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043a\u043e\u0438\u0442\u043e \u0442\u0430\u0437\u0438 \u0433\u043e\u0434\u0438\u043d\u0430 \u043e\u0442\u0431\u0435\u043b\u044f\u0437\u0430\u0445\u0430 \u0441\u0432\u043e\u0435\u0442\u043e 15-\u0442\u043e \u0438\u0437\u0434\u0430\u043d\u0438\u0435. \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0431\u0435 \u0444\u0438\u043d\u0430\u043b\u0438\u0441\u0442 \u0432 \u0447\u0435\u0442\u0438\u0440\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0438 \u0433\u0440\u0430\u0431\u043d\u0430 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u0432\u044a\u0432 \u0432\u0441\u044f\u043a\u0430 \u0435\u0434\u043d\u0430 \u043e\u0442 \u0442\u044f\u0445. \u041f\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u0446\u0435\u0440\u0435\u043c\u043e\u043d\u0438\u044f\u0442\u0430 \u043f\u043e \u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 8 \u043e\u043a\u0442\u043e\u043c\u0432\u0440\u0438 \u0432 \u0410\u043c\u0441\u0442\u0435\u0440\u0434\u0430\u043c, \u0435\u043a\u0438\u043f\u044a\u0442 \u043d\u0430 Publicis Groupe \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u0441\u0438 \u0442\u0440\u044a\u0433\u043d\u0430 \u0441 \u043e\u0431\u0449\u043e \u0442\u0440\u0438 \u0441\u0440\u0435\u0431\u044a\u0440\u043d\u0438 \u0438 \u0435\u0434\u043d\u0430 \u0431\u0440\u043e\u043d\u0437\u043e\u0432\u0430 \u043d\u0430\u0433\u0440\u0430\u0434\u0430.</p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>\u0421\u0440\u0435\u0431\u0440\u043e</strong> \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438\u0442\u0435 &bdquo;<strong>Use of Emerging Tech&ldquo;</strong>, &bdquo;<strong>Driving Social Change&ldquo;</strong> \u0438 &bdquo;<strong>Use of AI for Creativity&ldquo;</strong></span></li><li><span><strong>\u0411\u0440\u043e\u043d\u0437</strong> \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0442\u0430 &bdquo;<strong>Creator &amp; Influencer&ldquo;</strong></span></li></ul><blockquote><em>&bdquo;\u0427\u0435\u0442\u0438\u0440\u0438\u0442\u0435 \u043d\u0430\u0433\u0440\u0430\u0434\u0438 \u0441\u0430 \u043f\u0440\u0438\u0437\u043d\u0430\u043d\u0438\u0435 \u0437\u0430 \u0438\u0434\u0435\u044f\u0442\u0430, \u0447\u0435 \u0431\u0443\u0434\u0438\u0442\u0435\u043b\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0435 \u0435 \u0442\u0435\u043c\u0430 \u043e\u0442 \u0443\u0447\u0435\u0431\u043d\u0438\u043a\u0430, \u0430 \u043d\u0435\u0449\u043e, \u043a\u043e\u0435\u0442\u043e \u0441\u0435 \u0441\u043b\u0443\u0447\u0432\u0430 \u0442\u0443\u043a \u0438 \u0441\u0435\u0433\u0430, \u043a\u043e\u0433\u0430\u0442\u043e \u0445\u043e\u0440\u0430\u0442\u0430 \u0441\u0435 \u043e\u0431\u0435\u0434\u0438\u043d\u044f\u0442 \u043e\u043a\u043e\u043b\u043e \u043e\u0431\u0449\u0430 \u0446\u0435\u043b. \u041f\u043e\u0437\u0434\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0437\u0430 \u0435\u043a\u0438\u043f\u0438\u0442\u0435 \u043d\u0438 \u0432 Digitas \u0438 MSL, \u043a\u043e\u0438\u0442\u043e \u0441 \u0438\u0434\u0435\u044f \u0438 \u0432\u0441\u0435\u043e\u0442\u0434\u0430\u0439\u043d\u043e\u0441\u0442 \u043f\u0440\u0435\u043d\u0435\u0441\u043e\u0445\u0430 \u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0430\u0442\u0430 \u0438\u0441\u0442\u043e\u0440\u0438\u044f \u0442\u0430\u043c, \u043a\u044a\u0434\u0435\u0442\u043e \u043c\u043b\u0430\u0434\u0438\u0442\u0435 \u043f\u0440\u0435\u043a\u0430\u0440\u0432\u0430\u0442 \u0432\u0440\u0435\u043c\u0435\u0442\u043e \u0441\u0438. \u041d\u0430\u0433\u0440\u0430\u0434\u0438\u0442\u0435 \u0441\u0430 \u0438 \u043f\u0440\u0438\u0437\u043d\u0430\u043d\u0438\u0435, \u0447\u0435 \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u043d\u0438\u044f\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0435 \u0447\u0430\u0441\u0442 \u043e\u0442 \u043d\u0430\u0439-\u0441\u0438\u043b\u043d\u0438\u0442\u0435 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0438 \u0432 \u0415\u0432\u0440\u043e\u043f\u0430.&ldquo;</em> &ndash; \u0441\u043f\u043e\u0434\u0435\u043b\u044f <strong>\u0412\u0435\u0441\u0435\u043b\u0430 \u0410\u043f\u043e\u0441\u0442\u043e\u043b\u043e\u0432\u0430, \u0433\u043b\u0430\u0432\u0435\u043d \u0438\u0437\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u043d \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043d\u0430 Publicis Groupe \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f.</strong></blockquote><p style=\"text-align: justify\"> </p><div\n    id='gallery-62a6f083-dc57-40b1-b902-874462a5b196'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>&nbsp;</p><p style=\"text-align: justify\">\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0435 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043d\u0430 \u0438 \u0440\u0435\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0430 \u043e\u0442 \u0435\u043a\u0438\u043f\u0430 \u043d\u0430 Publicis Groupe \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f (Digitas Sofia \u0438 MSL Sofia) \u0437\u0430 \u0444\u043e\u043d\u0434\u0430\u0446\u0438\u044f&bdquo;\u0417\u0430\u0435\u0434\u043d\u043e \u0432 \u0447\u0430\u0441 \u0441 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u043e\u0442\u043e \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u043e \u043d\u0430 TDB Play. \u0412 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438\u0442\u0435 \u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 &bdquo; \u041e\u0442\u0431\u043e\u0440\u044a\u0442 \u043d\u0430 \u0431\u0443\u0434\u0438\u0442\u0435\u043b\u0438\u0442\u0435&ldquo;, \u0435\u043a\u0438\u043f\u044a\u0442 \u0441\u0435 \u0441\u044a\u0441\u0442\u0435\u0437\u0430\u0432\u0430\u0448\u0435 \u0432 \u043f\u0440\u044f\u043a\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0441 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0438 \u043e\u0442 \u0443\u0442\u0432\u044a\u0440\u0434\u0435\u043d\u0438 \u043f\u0430\u0437\u0430\u0440\u0438 \u043a\u0430\u0442\u043e \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f, \u0424\u0440\u0430\u043d\u0446\u0438\u044f, \u0418\u0441\u043f\u0430\u043d\u0438\u044f, \u041d\u0438\u0434\u0435\u0440\u043b\u0430\u043d\u0434\u0438\u044f, \u0413\u0435\u0440\u043c\u0430\u043d\u0438\u044f, \u041f\u043e\u043b\u0448\u0430 \u0438 \u0422\u0443\u0440\u0446\u0438\u044f</p><p style=\"text-align: justify\">\u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0442\u043e \u0436\u0443\u0440\u0438 \u043d\u0430 IAB MIXX Awards Europe 2026 \u0441\u044a\u0431\u0438\u0440\u0430 23 \u0442\u043e\u043f \u043b\u0438\u0434\u0435\u0440\u0438 \u0438 \u0432\u0438\u0441\u0448\u0438 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440\u0438 \u043e\u0442 \u043d\u0430\u0439-\u0432\u043b\u0438\u044f\u0442\u0435\u043b\u043d\u0438\u0442\u0435 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0438 \u0431\u0440\u0430\u043d\u0434\u043e\u0432\u0435, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438 \u043c\u0440\u0435\u0436\u0438 \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0432 \u0441\u0432\u0435\u0442\u0430, \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e Google, Microsoft, TikTok, Meta, Uber, eBay, Vodafone, Spotify, P&amp;G, Unilever, WPP Media \u0438 Publicis Media. \u0422\u043e\u0437\u0438 \u0438\u0437\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u0435\u043d \u0441\u044a\u0441\u0442\u0430\u0432 \u043e\u0442 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430 \u043d\u0430\u0439-\u0432\u0438\u0441\u043e\u043a \u0433\u043b\u043e\u0431\u0430\u043b\u0435\u043d \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u043f\u0440\u0438 \u043e\u0446\u0435\u043d\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430\u0442\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0442\u043e \u043c\u0438\u0441\u043b\u0435\u043d\u0435 \u0438 \u0440\u0435\u0430\u043b\u043d\u0430\u0442\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 \u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u043d\u0430 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0430\u0442\u0430 \u0441\u0446\u0435\u043d\u0430.</p><a href='https://cdn.uc.assets.prezly.com/a32435eb-a201-4220-bca8-0906fbfc953c/-/inline/no/awakeners-winners-iab-mixx-awards.docx' class='release-content-attachment' id='attachment-a32435eb-a201-4220-bca8-0906fbfc953c' data-type='attachment' data-track='Story File 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