Dubai Lynx announces jury members for the 2022 awards and MSL Sofia is judging in PR Lynx category

Dubai Lynx announces jury members for the 2022 awards and MSL Sofia is judging in PR Lynx category

Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications, has announced its 2022 jury members. The juries will help to benchmark work across 20 distinct Lynx Awards. ​

The refreshed PR Lynx category is joined by Iva Grigorova, Managing Director of MSL Sofia, representing MSL network, part of Publicis Groupe. Another refreshed category is Creative Effectiveness Lynx and the newly launched Social & Influencer Lynx, which celebrates creative social thinking and strategic influencer marketing solutions.

The 2022 Dubai Lynx juries are announced as follows:

Brand Experience & Activation

Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide, United Kingdom (President)

Andreas Hilbig, Executive Creative Director, Jung von Matt SAGA, Germany

Candice Juniper, Head of Brand Experience, Jones Knowles Ritchie, United Kingdom

Lauren Dyer, Creative Director, Saatchi & Saatchi London, United Kingdom

Manuel Borde, Global Chief Creative Officer, VMLY&R Commerce, USA

Mariana Sá, Chief Creative Officer, W/McCann, Brazil

Mikko Pietilä, Executive Creative Director / Partner, TBWA\Helsinki, Finland


Creative Effectiveness and Creative Strategy

Nadja White, Global Chief Marketing Officer, VICE Media Group, USA (President)

Juan Isaza, Strategic VP DDB Latina / President DDB Mexico, DDB, USA

Larissa Pohl, CEO, Wunderman Thompson GmbH, Germany

Rebecca Hughes, Strategy Partner, Havas Media Group, United Kingdom

Rian Shah, Chief Strategy Officer, Publicis Groupe, United Kingdom

Robby Mathew, Chief Creative Officer & Vice Chairman, FCB Interface, India

Zaid Al-Zaidy, Group CEO, The Beyond Collective, United Kingdom


Design and Industry Craft

Marta Swannie, Senior Creative Director, Superunion, United Kingdom (President)

Florian Grimm, EMEA Managing Director Creative, DDB & Tribal Hamburg GmbH, Germany

Gesina Roters, Creative Director / Partner, DAY, Netherlands

Megan Musgrave, Associate Design Director, FCB Chicago, USA

Sally Anderson, Group Creative Director, MetaDesign, China

Sara Hildén-Bengtsson, Global Creative Director, Open Studio, Sweden

Stephen Herold, Design Principal, IBM iX, Switzerland


Digital and Mobile

Wesley Ter Haar, Co-Founder, Media.Monks, USA (President)

Ed Leamy, Head of Innovation, BBDO Dublin, Ireland

Elav Horwitz, SVP Global Innovation and Strategic Partnerships Director, McCann Worldgroup, USA

Jason Romeyko, Worldwide Executive Creative Director & Partner, Serviceplan International, Germany

Natalia Benincasa, LATAM Chief Creative Officer, Wunderman Thompson, Argentina

Nishant Shah, Creative Director, Publicis Groupe, Japan

Rob Farren, Creative Director, FCB Inferno, United Kingdom


Direct and Outdoor Jury

Chaka Sobhani, Global Chief Creative Officer, Leo Burnett, United Kingdom (President)

Ana Luna, Executive Creative Director, MediaMonks Madrid, Spain

Christian El Asmar, Creative Director, DDB, Germany

Fernando Pellizzaro, Executive Creative Director, AKQA, USA

Icaro Doria, Chief Creative Officer, North America, Hill Holiday, USA

Jessica Gunn, Copywriter, 180 Amsterdam, Netherlands

Nkanyezi Masango, Group Executive Creative Director, King James (Part of Accenture Interactive), South Africa



Asawin Phanichwatana, Deputy Chief Creative Officer, GREYnJ UNITED, Thailand (President)

Antoine Nazaret, VP APAC, Dailymotion, Singapore

Bettina Dorn, Senior Director Brand, Media and Licensing Services, Warner Music Central Europe, Germany

Helen H Pak, SVP Creative - Marketing, Design & Content, The Walt Disney Company, USA

Karolina Galácz, Creative Director, DDB Budapest, Hungary

Pancho González, LATAM Chief Creative Officer, Inbrax, Chile

Zoha Zoya, Creative Director - Head of Experience Design, R/GA, United Kingdom



Josy Paul, Chairman and Chief Creative Officer, BBDO, India (President)

Bianca Guimaraes, Partner & Executive Creative Director, Mischief, USA

Jessica Apellaniz, LATAM Chief Creative Officer, Ogilvy, Mexico

Juan Leguizamon, Executive Creative Director, Havas, Germany

Lisa Alexandra Bayliss, Head of Copy, FoxP2, South Africa

Malgorzata Drozdowska, Creative Partner, FCB&THEMILKMAN, Poland

Milos Obradovic, Global Executive Creative Director, LePub Amsterdam, Netherlands


Film Craft

Khalil Bachooali, Founder & Managing Director, Offroad Films, India (President)

André Toledo, Executive Creative Director, DAVID Madrid, Spain

Daniel Ottoni, LATAM Chief Creative Officer, TracyLocke DDB, Brazil

Francesca Zazzera, Chief Creation Officer, Publicis, Italy

Jenni Smit, Head of Design, We Are Social, United Kingdom

Melissa Tifrere , Head of Integrated Production, Havas, USA

Ynske Postma, Executive Producer, Dawn, United Kingdom



Veronica Trujillo, Managing Director, TBWA Worldhealth, Mexico (President)

André Hansen, Creative Director, VP of EMEA, Vertic, Denmark

Manuel Frank, Global Creative Chair for Health, Edelman, Germany

Melissa Brunet, EMEA Executive Creative Director, McCann Health, France

Mike Pogson, Creative Director, Saatchi & Saatchi Wellness, United Kingdom

Rohini Miglani, Vice President, Brand building integrated communication AMA & GC, Procter & Gamble International Operations SA, Singapore

Tim Jones, Chief Creative Officer (Pharma), Grey New York, USA



Anna Chitty, CEO, Starcom, China (President)

Begoña de la Sota, CEO, Mediacom, Spain

Joost Hoppe, Global Media Lead, Heineken, Netherlands

Juan Pedro Mc Cormack, LATAM CEO, dentsu, Argentina

Meghan Grant, Chief Client Officer, North America & President US, Havas Media Group, USA

Sandra Alvarez, Managing Director, PHD, Portugal

Vaishali Verma, CEO, Initiative, India



Kat Thomas, Founder & Global Executive Creative Director, One Green Bean, United Kingdom (President)

Ciro Sarmiento, Chief Creative Officer, Weber Shandwick, USA

Iva Grigorova, CEE Managing Director, MSL, Publicis Groupe, Bulgaria

Neha Mehrotra, APAC EVP PR & Client Centricity, AvianWE, India

Rebecca Grant, CEO, BCW, United Kingdom

Saskia Wallner, CEO, Ketchum Publico, Austria

Stefan Ronge, Chief Creative Office EMEA, Edelman, United Kingdom


Print & Publishing and Radio & Audio

Tseliso Rangaka, Chief Creative Officer, FCB/HC Johannesburg, South Africa (President)

Alasdhair Macgregor Hastie, Executive Creative Director VP International, BETC, France

Daniela Vojta, EVP, Executive Creative Director, BBDO NY, USA

LaRonda Davis, SVP, Creative Director, Publicis NA, USA

Oskar Hellqvist, Executive Creative Director & Partner, Abby Priest, Sweden

Pipe Ruiz Pineda, LATAM Executive Creative Director, Wunderman Thompson Bogota, Colombia

Stefanie Golla, Creative Director, Accenture Interactive, Austria


Social & Influencer Jury

Catalin Dobre, Chief Creative Officer McCann Worldgroup Romania & Creative Director

McCann CEE, McCann, Romania (President)

Christina Miller, Head of Social, VMLY&R London, United Kingdom

Claire Davidson, Head of Creative Services, APAC, Creative Shop, Meta, Singapore

Damien Marchi, Global Senior Vice President, CSR Development, Vivendi, France

Grant Sithole, Chief Product Officer, Publicis Groupe, South Africa

Natasha Nanner, EMEA Director of Creative Strategy, Whalar, United Kingdom

Till Diestel, Chief Creative Officer, BBDO Group, Germany


Photos of the jury members are available here

For further information please visit the Dubai Lynx website.



Dubai Lynx Announces Full Jury line up 2022 .docx 248 KB Iva Grigorova.JPG 7 MB



About MSL Sofia

MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. It focuses on building influence to deliver a meaningful impact on business and the world. MSL is a global collective of modern communicators who are building the brands and leaders of tomorrow. Our business is making our clients – of all shapes and sizes – more influential. And our passion is shaping and evolving – with every step we take – the public relations industry and what we can accomplish.

MSL Sofia is the PR arm of Publicis Groupe Bulgaria, one of the largest and leading groups on the market. 


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